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Sony XR-55X90L (2023) 55″ 4K UHD HDR Smart Full Array LED TV

Amazing brightness. Piercing contrast.

Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.

Intense contrast,
feel the depth

Cognitive Processor XR™ controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously

Sound harmonised. Pictures synchronised.

Whatever you’re watching, Cognitive Processor XR™ reproduces sound that perfectly matches the action.

Ask us about : Sony XR-55X90L (2023) 55″ 4K UHD HDR Smart Full Array LED TV

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